Squeeze Page Design - Cut it short, Make it simple

It is always hard to read a page full of lengthy brain squeezing paragraphs and even more when it is related to some therapy or medicine or historical events or some sleeping pill sort of information. Although the content we need to communicate is as easy as ‘learning to make an airplane using a sheet of paper’ or may be as difficult as ‘learning to actually fly an airplane’ yet it should be made interesting to read so that the reader doesn’t just scroll up and down your webpage, moreover, he reads the page up to its length.

An effective page that attracts a reader includes two aspects: the amount and quality of the content and the other is the way how you present the content in front of the reader which is collectively known as Squeeze Page Design. Whatever the topic of discussion is, it should be straight to the point, related only to the subject. If we talk about the later one that is the presentation of the content then the key points to remember are as follows:

• The text format and size should be decent and consistent, no bright color or fonts for each word or each line.

• Important information should be highlighted by making them bullet styled.

• We can use less graphics or style as it is allowed to load quickly in the web browser.

• There should be no distractions like links to other pages or some blinking offers etc. The page should emphasize on the content you want reader to grab.

• A Squeeze page should consist of Heading, sub heading, appropriate information in the middle and a privacy policy in the end.

You may also want to include a new visitor to your emailing list so that you can email all the information regarding the updates on the websites, existing offers, and any future possibilities of something to be updated in which a reader may have interest. All this can be done using auto responders, which are the program that take the primary information from the visitor such as first name, last name, email address etc, and builds the list which later on can be used to send mass emails.

Before you go ahead and present a form asking the visitors for their information, the visitor should be aware and happy to give you all that information. Now for the contentment of the visitor, the page should contain appropriate information he is looking for or it should be promising enough to have that information. To design such a page is what called a Squeeze Page Design.

Apart from the bunch of emails which a user may or may not have interest in, what else is the visitor going to get if he provides you the information? In order to make a one time visitor a regular one, you need to provide a list of benefits or reason to keep visiting your website/webpage which can done by awarding some points by which user can be benefited like offering to buy e-books at economical prices using some points, similarly, some online course, games etc.