Squeeze Page Design - Cut it short, Make it simple

It is always hard to read a page full of lengthy brain squeezing paragraphs and even more when it is related to some therapy or medicine or historical events or some sleeping pill sort of information. Although the content we need to communicate is as easy as ‘learning to make an airplane using a sheet of paper’ or may be as difficult as ‘learning to actually fly an airplane’ yet it should be made interesting to read so that the reader doesn’t just scroll up and down your webpage, moreover, he reads the page up to its length.

An effective page that attracts a reader includes two aspects: the amount and quality of the content and the other is the way how you present the content in front of the reader which is collectively known as Squeeze Page Design. Whatever the topic of discussion is, it should be straight to the point, related only to the subject. If we talk about the later one that is the presentation of the content then the key points to remember are as follows:

• The text format and size should be decent and consistent, no bright color or fonts for each word or each line.

• Important information should be highlighted by making them bullet styled.

• We can use less graphics or style as it is allowed to load quickly in the web browser.

• There should be no distractions like links to other pages or some blinking offers etc. The page should emphasize on the content you want reader to grab.

• A Squeeze page should consist of Heading, sub heading, appropriate information in the middle and a privacy policy in the end.

You may also want to include a new visitor to your emailing list so that you can email all the information regarding the updates on the websites, existing offers, and any future possibilities of something to be updated in which a reader may have interest. All this can be done using auto responders, which are the program that take the primary information from the visitor such as first name, last name, email address etc, and builds the list which later on can be used to send mass emails.

Before you go ahead and present a form asking the visitors for their information, the visitor should be aware and happy to give you all that information. Now for the contentment of the visitor, the page should contain appropriate information he is looking for or it should be promising enough to have that information. To design such a page is what called a Squeeze Page Design.

Apart from the bunch of emails which a user may or may not have interest in, what else is the visitor going to get if he provides you the information? In order to make a one time visitor a regular one, you need to provide a list of benefits or reason to keep visiting your website/webpage which can done by awarding some points by which user can be benefited like offering to buy e-books at economical prices using some points, similarly, some online course, games etc.

Business Logo Design - Give a picture to your Business

Before even we start a business, we decide that what our business agendas are, details of the product, what type of audience is targeted etc. and before we hop into the market we decide a business name from which we’ll be recognized. If we talk about mass communication through television, an easy way to attract the customers would be creating advertisements which lasts for 2-3minutes and says the whole story about the business or the product.

On the contrary as the sweet and delicious name of a desert pulls us towards it in a restaurant and if there’s is a picture it’s even more tempting, similarly giving a picture to your business which is basically termed as Business logo design and is in demand these days.

Whether the logo is a simple text, some image, a blend of colors, or a combination of shapes or a combination of all, it portrays the business image, its professionalism and is probably the first thing people perceive about the company which is also the first impression. As of now in today’s competitive world it’s important that our business stands out from the others so that the audience is attracted to our work. A good logo certainly can catch the attention of a large audience and bring the business to you.

Now all we need to design a logo is a graphic designer who is wise enough to understand the goals of the company and picture it to form a logo. A graphic designer can be hired in different ways it could be through some Design company or some freelancer etc, but choice of a designer is crucial. The communication of the designer to the client and vice versa is extremely important as an unsatisfactory result can lead to a loss of time and resources of both the sides. It is always recommended to trust a tenured designer for the function.

Business logo Design can vary from cheap designs to most expensive ones as well. So deciding the budget beforehand is essential. But nothing to worry about, there are plenty of designers on this earth who can design a decent logo in economical prices. Hard work is required on exploring the number of options though. The logo accepted should be available in JPEG, PDF, AI formats which are scalable graphic designs used for different sorts of printing and publishing purposes.

An upright logo can be used as a marketing tool as well as in printing it on the letterheads, receipts, invoice etc. There are also certain other ways like how about featuring it on company journal, pens, T-Shirts, mugs etc. All these can be gifted as compliments to the clients which in return will bring good contacts as well as better and more business.

People are greatly affected by the logo design for a long time, so once the business is established in the market, after 5 years or so, you can also make your mind to enhance the logo’s appearance while adding few products or services to the company which as a result will attract more people to the business.