Thursday 2 August 2012

Squeeze Page Design - Cut it short, Make it simple

It is always hard to read a page full of lengthy brain squeezing paragraphs and even more when it is related to some therapy or medicine or historical events or some sleeping pill sort of information. Although the content we need to communicate is as easy as ‘learning to make an airplane using a sheet of paper’ or may be as difficult as ‘learning to actually fly an airplane’ yet it should be made interesting to read so that the reader doesn’t just scroll up and down your webpage, moreover, he reads the page up to its length.

An effective page that attracts a reader includes two aspects: the amount and quality of the content and the other is the way how you present the content in front of the reader which is collectively known as Squeeze Page Design. Whatever the topic of discussion is, it should be straight to the point, related only to the subject. If we talk about the later one that is the presentation of the content then the key points to remember are as follows:

• The text format and size should be decent and consistent, no bright color or fonts for each word or each line.

• Important information should be highlighted by making them bullet styled.

• We can use less graphics or style as it is allowed to load quickly in the web browser.

• There should be no distractions like links to other pages or some blinking offers etc. The page should emphasize on the content you want reader to grab.

• A Squeeze page should consist of Heading, sub heading, appropriate information in the middle and a privacy policy in the end.

You may also want to include a new visitor to your emailing list so that you can email all the information regarding the updates on the websites, existing offers, and any future possibilities of something to be updated in which a reader may have interest. All this can be done using auto responders, which are the program that take the primary information from the visitor such as first name, last name, email address etc, and builds the list which later on can be used to send mass emails.

Before you go ahead and present a form asking the visitors for their information, the visitor should be aware and happy to give you all that information. Now for the contentment of the visitor, the page should contain appropriate information he is looking for or it should be promising enough to have that information. To design such a page is what called a Squeeze Page Design.

Apart from the bunch of emails which a user may or may not have interest in, what else is the visitor going to get if he provides you the information? In order to make a one time visitor a regular one, you need to provide a list of benefits or reason to keep visiting your website/webpage which can done by awarding some points by which user can be benefited like offering to buy e-books at economical prices using some points, similarly, some online course, games etc.


Business Logo Design - Give a picture to your Business

Before even we start a business, we decide that what our business agendas are, details of the product, what type of audience is targeted etc. and before we hop into the market we decide a business name from which we’ll be recognized. If we talk about mass communication through television, an easy way to attract the customers would be creating advertisements which lasts for 2-3minutes and says the whole story about the business or the product.

On the contrary as the sweet and delicious name of a desert pulls us towards it in a restaurant and if there’s is a picture it’s even more tempting, similarly giving a picture to your business which is basically termed as Business logo design and is in demand these days.

Whether the logo is a simple text, some image, a blend of colors, or a combination of shapes or a combination of all, it portrays the business image, its professionalism and is probably the first thing people perceive about the company which is also the first impression. As of now in today’s competitive world it’s important that our business stands out from the others so that the audience is attracted to our work. A good logo certainly can catch the attention of a large audience and bring the business to you.

Now all we need to design a logo is a graphic designer who is wise enough to understand the goals of the company and picture it to form a logo. A graphic designer can be hired in different ways it could be through some Design company or some freelancer etc, but choice of a designer is crucial. The communication of the designer to the client and vice versa is extremely important as an unsatisfactory result can lead to a loss of time and resources of both the sides. It is always recommended to trust a tenured designer for the function.

Business logo Design can vary from cheap designs to most expensive ones as well. So deciding the budget beforehand is essential. But nothing to worry about, there are plenty of designers on this earth who can design a decent logo in economical prices. Hard work is required on exploring the number of options though. The logo accepted should be available in JPEG, PDF, AI formats which are scalable graphic designs used for different sorts of printing and publishing purposes.

An upright logo can be used as a marketing tool as well as in printing it on the letterheads, receipts, invoice etc. There are also certain other ways like how about featuring it on company journal, pens, T-Shirts, mugs etc. All these can be gifted as compliments to the clients which in return will bring good contacts as well as better and more business.

People are greatly affected by the logo design for a long time, so once the business is established in the market, after 5 years or so, you can also make your mind to enhance the logo’s appearance while adding few products or services to the company which as a result will attract more people to the business.


Monday 2 July 2012

Unique Icon designs for websites

Icons are small representational figures which help a person visiting a website to get to the right place. The interface being used between the websites and the web users is a graphical user interface which means the links used for navigation of a website are small pictorial images representing the application. People are becoming more and more tech-savvy these days. The usage of gadgets like iphone, a tablet pc and music player has multiplied several folds in the past few decades. Even the people who are not from a technical background use these devices. In such a scenario, the use of graphical interface becomes a helping agent for such users.

Icons add up a visual element to the content of the website. Icons add charm to the text and highlight more than a simple text. Website icon design has been originated as a new and very creative field for designers. Websites not only need one or two icons but they need a whole set of unique interactive icons for the different options they have. The uniqueness of these icons makes the website all the more attractive and likely to be visited by the target audience. Designing icons for an application is not a simple task. These are designed in programs such as Adobe Illustrator or Photoshop. If you want to create an icon design, you need to have the knowledge of how to work over these programming softwares. The other simpler way to get an icon for your website is to download it for free from any website. In return, these websites might ask you to give credit to their website on your page or they might ask you to pay a fee for acquiring the license of the icon. This leaves you with another issue of sharing a common design of icon with some other website as they might also have downloaded it for free. If you want to avoid all such embarrassments, a better way is to hire a firm to design icons for you.

The number of applications that you can use on your gadgets is increasing day by day. From simple audio playing applications to health and fitness applications which give you a perfect planned diet for everyday. These applications contain a lot of things which you can do with their help. A simple text for explaining them will be nothing but underestimating the wide scope of them. However a nice icon can show an integrated image of all the options available inside it.

If you are giving the responsibility of designing icons for your website to somebody else, you are also responsible for the final selection. The designers will do their job to provide you with a unique icon but there are certain things that are needed to be taken care of before you finalize them, or you can make them redesign it for you. A few things to take care of are:

• Designs should be simple to be understood

• There should not be too many elements in it so that if size is varied, they should not become very complex

• Colour schemes and styles should be common

• Long texts should not be included in icons

So keep these things in mind and choose the best website icon design graphics for your website.

Affordable Logo Design- Trendy yet elegant

A logo verbalizes the services of a company. It is just like a symbolic representation of the company. When you plan to start a new business, you think of a name for it. You try to choose a name which would be self explanatory and gives a clear idea of the kind of services the company provides. A logo is as important as the name of the company. It should be informative as well as attractive.

For creating a logo, you can choose either a graphic designing company or an advertising agency. You can also choose a freelance designer. Selecting a graphic designer to design a logo for your dream project is not an easy task. Choosing someone who can provide you a cheap logo design is not the only criteria for consideration. There are many other things like the uniqueness of the logo, its versatility and simplicity.

To get the perfect logo for you, there are different steps to be followed. The first step is to decide your budget. Logo designs can cost as low as $50 to as high as $150. The logo designers might incorporate other services like logo redesigns, stationary and web page designs depending upon the cost. If these services are unwanted by you, they will just add-up to your bill.

The next step is to choose a designer. You need to see the previous works of the professional. Inexperienced designers may take a very long time, might not communicate well and leave you dissatisfied at the end of the day. A good logo designer should be polite, knowledgeable and a good communicator. He should be able to convey his initial idea to you so that some initial changes may be made if required. He should be keen to know more about your company so as to design a related logo along with being able to give you clear cut delivery dates. Some firms might impose additional price if you want an early delivery.

Once you have finalized your choice of the designer, you need to brief him about your business. Just tell him about the services you provide, your target markets and customers and your competitors. Give him a comparison of your company with your competitors and highlight the ways in which you are better.

Nowadays you have more choice for selecting the type of logo i.e. whether it should be a simple logo or an animated one. 3d and waving logos are also available. The type of logo you choose depends upon the locations where you will be using it. You might want to consider the fact that if you want to use the logo in videos, it will require a different version of it. A tag line can also be added to the logo. At the end your designer must be able to give you a visual representation of his design.

When you get a final layout of your logo, the first person who should be satisfied by it should be you because no one else knows what you want to project your company as. Hence apart from a cheap logo design, the symbol should be unique, expressive and dynamic.

Wednesday 30 May 2012

Logo design company- An ideal resort for professional brand value

A company is said to be recognized by the trade mark that signifies its principles and ethics. Having a strong company logo is what every company desires for. This aspect is most wanted among novice entrepreneurs who wish to establish a name of their own and their company amongst the already established ones. Keeping this aspect in mind, there are companies that hire the services of a layman or a relative who claims to have knowledge about designing a logo and this is where they compromise with the success of their company. It is the aesthetic symbol that attributes to the success rate of the organization.

It becomes all the more significant to employ the services of a professional logo design company so as to reach pinnacle and fabricate a brand image of your company. A company that has a good standing in the world market and years of extensive experience should be the one that should be opted for. The main reason for the same is that with oodles of experience in hand, they would be aware of the necessity of having proficient designers that in a way would prove beneficial in the long run. With appropriate knowledge about each and every facet, they will know as to how to fulfill your needs and requirements. It is the most essential aspect on the part of the designers to signify the character of the company and what features you as an entrepreneur would wish to convey through your logo design.

The first aspect to be considered about any design company is the online gallery that you should visit. This is important since you will get a fair idea about the work done by their designers in the past and whether the quality of the designs is up to the mark. You will also be facilitated with an idea as to whether the company can provide you with the desired results. You at no cost would like to pay for highly substandard services and again after few years to get it redesigned.

The major feature of a great logo design is that it should help the company acquire desired revenue and perks and should help him establish the company’s name in the fierce competition. You as a patron would be facilitated with a number of companies each having a reputation in the arena. Each one having a work force of professionals will make your choice all the more difficult. This is where you have to ascertain to opt for a company that you feel would best meet and fulfill your requirements. Internet can prove to be the best way to attain the knowledge of a proficient company.

The designing process is something that would require your assistance and participation. An attribute of a professional Logo Design Company is that it should render you with a questionnaire that would give him a fair idea about the sort of logo design you would wish to have. It would be of great help to the designers if you have a design or picture in your mind along with the color pattern.

Give your company an impressive online ranking with squeeze page design

There is no second thought about the fact that the main purpose of creating a website is to grab in more customer base and eventually perked up revenue. Having the right and valuable client base is not that simple a procedure and this is the reason there are more and more techniques mushrooming so as to facilitate the entrepreneurs with what they have always desired for.

One such procedure that helps to attain the above mentioned desire of the businessmen is to opt for squeeze page design, the designing of which is not a rocket science. However, there are numerous people who have till date failed to attain the same. If you fall in the category of those who are yet unfamiliar with the term, this page is also signified to be the landing page of any web portal. The main idea of the same is to seize out a particular e-mail id. A professionally fabricated squeeze page will be the one that would facilitate you to yield the number of sign ups.

A well designed squeeze page should be the one that follows the principle to keep it simple and not overly done with texts. It is recommended to mention the advantages of the company in bullets that should not cross the limit of ten. There is no doubt about the fact that one of the major enticing factors on a web portal is the usage of graphics and that is something you should bear in mind. Over usage of these can mess up your page and distract the attention of the viewer from the signup page. This is also significant since with too much of graphic usage; your page will take plenty of time to download.

Next significant aspect is that you as an entrepreneur should ascertain to incorporate the privacy policy into your site. This would render your patrons with information as to the process through which their e-mail id would be used. This way, you would also render them a significant knowledge that would let them know that their e-mail id would not be shared with anyone else. Apart from this, there are numerous other ways through which you as an internet marketer would yield valuable traffic to your site. Double-up your sale with this technique since you will feel like an exceptional who is much better than his competitors.

You can also opt to have an appealing page since that would be the one that would grab the attention of the clients. Fabricate a mammoth opt-in list for the clients by using your brand identity. An exceptional style statement to attribute to your presence should be adopted. A point that should be kept in mind is that it is you and your company for which the page is created so you should not compromise with the quality of the same. Using testimonials would give a brief idea to your patrons about the work initiated by you in the past. Social networking media has laid its presence in almost every facet and this is where your Squeeze Page Design can benefit from Facebook, Twitter, Youtube and many other online portals.

Friday 4 May 2012

Logo design- An inexpensive pictorial replication of your company

Every company is set up with a sole aim to be one day among the big shots or in the list of dream companies. A common notion is that success in measure with the number and the names of the patrons, but the most essential aspect that is many a times ignored by budding companies is the reason or the way to have such patrons. A perfectly designed logo design is the reason for the success the major companies.

The first aspect of your company that fabricates a high end image in the minds of the patrons about your company is a professional logo design. Gone are the days when the entrepreneurs had a quandary of squandering a significant amount to get a professional and creative logo designed from an expert. The same aim can be achieved by the companies in the present scenario by opting for an equally professional designer who tenders to offer cheap logo design. Many of you might be thinking that opting for a company that renders a design at prices so economical will be a fluke. The reality on the other hand in totally different since the logo designed by such professionals in equally appealing meeting your company’s every criteria of uniqueness and corporate identity. One should seek for a logo design that brings forth your organization’s beliefs, doctrine, mission and what is in store of the new products launched.

The major idea of putting forth a logo design is to enhance the brand awareness in the eyes of the potential customers. A well fabricated company emblem helps the patrons distinguish a particular company from its competitors and set an unparalleled look of the company leaving a never ceasing impression in the minds of the viewers. The enhanced visibility of the company logo design is the reason why the product is recognizable by the patrons and soon becomes a household entity.

Not a layman’s cup of tea, a superior quality logo design makes the company attain a position in the world market that it always aspired for. What makes it so essential is that it should be the one that makes an exceptional identity of the company like narrating the main essence and vision that is replicated in the perfect manner, absolutely different from the competitors. A well designed, professional and unfussy logo design gives an image of seriousness and reliability of the company in the eyes of the patrons.

Opting for a Cheap Logo Design in no ways means that you have to compromise with the quality and design of the same. A professional logo design should be legible and should easily convey the message of the company. Too flashy or going over the board will only distract the attention of the viewers from the main intend. It, in no way means that your insignia should be dull or should be in grey, black and white color combination. Every aspect of your design should go well with the main motive of your organization.

A well fabricated logo design should be a blend of subtle colors, appropriate font and should communicate the correct attitude of the company.